ZIPS Car Wash is proud to announce that members of its executive leadership team are attending this year’s convention hosted by the Southwest Car Wash Association, joining operators, partners, and innovators from across the professional car wash industry.
Representing ZIPS at the conference are Pete Nani, Chief Executive Officer; Johnathan Smith, Operations Director – Southwest; Craig Farina, Vice President of Facilities; and Doug Miller, Vice President of Marketing.
The multi-day event brings together leaders from across the car wash industry to explore advancements in equipment, chemistry, and technology, while also focusing on operational best practices, marketing innovation, leadership development, and the evolving expectations of today’s customers.
As part of the conference program, Nani will deliver a featured address on Friday, sharing insights on leadership, culture, and consistent execution in a competitive and rapidly evolving industry.
“Every car wash business eventually looks the same on paper,” said Nani. “The difference—the real difference—shows up in the culture you build, the leaders you develop, and how consistently you execute. All week, we’ve talked about equipment, chemicals, and technology. But our discussion today is about the one thing that determines whether any of that actually works. And that is culture.”
For ZIPS, participation goes beyond attendance. It reflects a continued commitment to investing in people, strengthening operations, and bringing back actionable insights that enhance the customer experience across its footprint.
By engaging with peers, exploring innovations, and contributing to industry conversations, ZIPS reinforces its mission to be the most trusted destination to quickly clean your car while continuing to invest in the people and communities it serves.
About ZIPS Car Wash
ZIPS Car Wash, headquartered in Plano, Texas, is a privately held car wash operator, with over 200 locations across 20 states under three brands: ZIPS Car Wash, Rocket Express Car Wash, and Jet Brite Car Wash. With over 20 years of car washing experience, ZIPS prides itself on providing the highest quality express tunnel car wash in the industry. ZIPS uses the latest industry technology to provide a clean, dry, and shiny vehicle, exceptional customer experiences and value through loyalty rewards in the innovative ZIPS Car Wash mobile app. The ZIPS team aims to positively impact the communities we live and serve in through key partnerships with schools, military non-profit organizations and community leaders. In 2025, ZIPS Car Wash was recognized by Newsweek as a “Best of the Best” and “Best in Customer Service” award recipient. To learn more about our growing express car wash, visit www.zipscarwash.com.