Fayetteville, AR – (March 26, 2024)— ZIPS Car Wash (zipscarwash.com) released another episode today in its video interview-based approach to NIL, “Car Wash Convos™”, featuring University of Arkansas Softball’s sophomore catcher, Lauren Camenzind. Lauren is the first of the Camenzind twins to ride shotgun to host Taliyah Brooks, University of Arkansas alumni and track & field star for the Razorbacks, as they dive into a Q&A to reveal the worst twin comments, what it’s like catching for her twin sister, her dream car and more.

“I’m honored to be featured in this fun interview series and super excited that my twin sister and teammate, Hannah, will be featured in the coming weeks. We’re so alike yet so different and this series shows off our personalities well,” she said.

Lauren, a Valley, Neb. native, had a tremendous freshmen season with action in 50 games with 47 starts at catcher and was named NFCA All-South Region Third Team in 2023. The Razorbacks are slated to play 54 total games in the regular season with 30 being played at home inside Bogle Park. Join ZIPS in cheering Lauren and her team on to another victory tonight against in-state opponent Central Arkansas at Bogle Park.

“We’re proud of Lauren’s accomplishments thus far in her role on the Razorback softball team and can’t wait to see how her athletic career continues to unfold,” said Rebecca Latacz, Chief Marketing Officer, ZIPS Car Wash. “Our team had a great time hosting our first and only set of twins in our series and we look forward to revealing Hannah’s episode next month,” she added.

Razorback fans get their moment to shine too, with the new ZIPS mobile app. Visit the App Store or Google Play from your mobile device and search ‘ZIPS Car Wash’ to start earning wash rewards and app-only deals. Plus, win big with a free wash just for joining.

Student-athletes were selected for Car Wash Convos™ through a collaboration between Learfield – the media and technology company powering college sports and the universities’ athletics multimedia rights holder – and NIL marketplace leader Opendorse. Season 1 resulted in more than 4 million impressions and over 2 million video views and Season 2 still has five of its 22 episodes to unveil this academic year.

About ZIPS Car Wash

ZIPS Car Wash, headquartered in Plano, Texas, is the largest privately held car wash operator nationwide, operating more than 280 locations across 25 states under three brands: ZIPS Car Wash, Rocket Express Car Wash, and Jet Brite Car Wash. With 20 years of car washing experience, ZIPS prides itself on providing the highest quality express tunnel car wash in the industry.  ZIPS uses the latest industry technology to provide a clean, dry, and shiny vehicle and exceptional customer experiences every day.  The ZIPS team aims to positively impact the communities we live and serve in. To learn more visit www.zipscarwash.com

About Learfield

Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.